Consider this before you organize your content
I plan the content structure of your website with the design premise used by professional organizers everywhere: "Do you need, use, or love it?" It helps me determine which content has value to you—and your audience.
When I create the content for a website, I ask the same kind of questions I ask in the planning process of any project:
Will visitors find the content they need?
Are there well-organized categories of content they can use?
Will the user experience provide something they love?
As I strategize what content belongs on each individual page, I remember these guidelines—again, loosely adapted from my process as a professional organizer:
Less of the fancy stuff, and more of the relevant.
Better to have a one-page site that attracts the visitor, than 20 pages of nothing special.
The site's information must be correct, engaging, and easy to find.
Flow is important. Take the time to map a logical progression through the site.
The most important thing is to connect with your visitors and make them feel valued, comfortable, and curious to learn more.
I recognize that this is all philosophy and not precise directions on how to organize your website content. There’s time for specific directions, and you’ll find what you need to get your site started elsewhere on this website.
You might think all of the above is already baked into the process—assumed—on every site. But with all the distracting "bright and shiny objects" out there, it's easy to miss the basics.
Don't let that be you.
Find more information on the process on my GET STARTED page.
I’m a boutique web designer offering custom site designs for life coaches and professional organizers. If you’re hoping to create an online presence you’re proud of this year, check out my services to see which is the right fit for you! Ready to talk about your new site? Schedule your consultation call here.
