Improve SEO: meta descriptions (part 2)
Lesson 2
180 characters to tell your story
Search Engine Optimization (SEO) is a big part of online marketing and planning content. To improve your website's ranking on search engines, make sure to periodically review your content as part of your marketing plan. These reviews include checking keywords your audience may use when they search online.
Put most of your efforts into organizing your content to enhance the user experience. Before visitors see your blog articles or services, they have to actually find your business. To get more people to visit your website, use SEO to grab their attention and make them choose your link over others.
One way to do that is to provide an inviting description of your site. Meta descriptions are an important component of your SEO strategy. They should not be overlooked as you plan for the content you need.
Google will display your website's description—if your site matches Google's analytics. You’ll want your ideal customers to find something of interest so that they’ll click on your site to learn more. And so it’s important to make the 180 characters count.
The meta description is the snippet about your website. It's the content that will display in search engine results with a link to your homepage.
Its purpose is to describe your website in a way that shows why your business is a right fit for the terms entered. This description is what will entice (or not entice) visitors to click on the link to your homepage.
How long should the description of my landing page be?
Meta descriptions are, at maximum, 300 characters for Squarespace websites. It's helpful to know that Google will truncate snippets to 155-160 characters (including spaces).
You'll want to have a minimum of 50 characters in your meta description. With less, you run the risk of not giving enough information to entice them to click on your site.
As a visitor scrolls through results, your meta description will display if your site utilizes the keywords they entered. You’ll want your ideal customers to find something of interest so that they’ll click on the link to your site to learn more. It’s vital to make those 180 characters count.
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