Improve SEO: SEO titles (part 4)
Lesson 4
Each page on your website will have an SEO title.
The SEO title doesn’t have to be the same as the page title in your site navigation.
This is the title that will show in search results. It will give the first (and maybe only) impression the user will have for your site before they move on. Make sure the title is engaging enough to influence the user to click through the link to your landing page.
Keep the SEO title under 70 characters. This is a perfect place to use your target keywords.
Your SEO title and meta description should be different for each page.
The first words of a title are weighted the highest. Start the title with a keyword phrase you're targeting. This doesn't have to be your business name. It's okay to add your name at the end if that makes sense for your site's title.
Use this valuable real estate to let the visitor know what makes your page and your business unique.
SEO is of major importance. That said, I remind you to write for your visitors, not for search engines. Let the reader what they're going to find when they click on your link.
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